For the online trade and shipping – the year 2009 was a record year. Of crisis no trace. Overall sales rose by at least 1.7% to 29.1 billion. Interestingly, 53.3% of industry sales over the Web came about. Reason enough for the printing industry, extensively to focus on e-commerce and to make.
The pressure and trading with print media, should become now at least at national level for every printing for granted. Dwindling sales and income have no choice often also some a printing house. Online printing companies have done it again with demonstrable successes. So printed, shipped in this market segment across the Republic and beyond for almost a decade. What once almost always was, namely that print shop and customer personally knew each other, becomes the exception.
And rising. How does a one but as printing on these changes? There are reasons for the change. Last but not least the “process standard offset “but also an improved”Proofing”can be the”risk”for creatives are increasingly reduced. Long since no longer each sheet must be personally on the machine “tuned” and released the pressure. An effort (past) is today not necessarily needed for each publication. Thus, the printing house in Hamburg has a good chance to win the customers in Munich. Self plugged limits, in the form of a “delivery RADIUS” of E.g. 50 km around the own printing press, are so argumentative hardly still to represent in the year 2010 and needlessly constricting the own customer potential. The objection of the increased transport costs, is not to keep in view of the prevailing market price ranges, only the order volume is correspondingly large. The print buyer should be once again the benchmark for all decisions but also on this subject. Ultimately he is granted the print job well or not. It’s worth so once again it sure whether and how to change clients. Since, as the above figures show, the Market for printed matter as well in shipping and online trade is of increasing importance, must take into account any future-oriented printers this fact, she will have also a future. The feared and probably also to the part real anonymization in the business with the pressure, will apply but despite of all standards and the abolition of borders, only for a subset of all printed material. Today and in the future, there will be pressure objects where expertise, advice and “High Quality” are needed, so much more than just “print and deliver”. In principle but concerns on the issue of the print buyer. Very different and very comprehensive in search of”printing” available ways which today, thanks to the Internet. Reason enough for every printing, also to give town and country limits for sales and marketing. Klaus Wenderoth